Privacy Policy
Effective Date: April 12, 2025
Introduction
We at Sterling & Pope Publishing Corp and Hero Pro Tools ("we," "us," "our") respect your privacy. This Privacy Policy is designed to explain how we collect, use, and protect the personal information you provide to us when you access our website, purchase our goods or services, engage with our CRM and AI-powered features, or interact with us on social media, as well as your own rights to the information we collect.
Please read this Privacy Policy carefully. We will alert you to any changes to this Policy by changing the "last updated" date at the top of this Policy. Any changes become effective immediately upon publication on our website, and you waive specific notice of any changes to the Policy by continuing to use and access our site(s). We encourage you to review this Privacy Policy periodically. You are deemed to have accepted any changes to any revised Privacy Policy by your continued use of our website after the revised Privacy Policy is posted.
Information That We Collect
We collect a variety of information from you when you visit our website, make purchases, interact with our CRM or AI-powered features, or engage with us on social media. By accepting this Privacy Policy, you consent to our collection of the data described below, our use of the data, our processing of this data, and our sharing of the data with third-party processors as needed for our legitimate business interests. The information we collect may include:
Personal Data
Personal Data is information that can be used to identify you specifically, including your name, address, email address, telephone number, or demographic information. You provide some of this information when you register or make purchases from our website, fill out a form, or engage with our CRM. Your decision to disclose this data is voluntary, but refusal may prevent access to services.
Derivative Data
This includes IP address, browser type, access dates and times, pages visited, and device details. Derivative data collected by third-party service providers may also include cookies, log data, or web beacons.
Voice and Conversation Data
When interacting with AI voice agents or assistants via Hero Pro Tools, we may collect voice recordings, transcripts, and contextual information. This data is used to provide services, improve systems, and enhance user experience. Consent is required for collection and may be withdrawn by contacting us.
Financial Data
We collect limited payment data. Most financial transactions are processed via third-party payment processors: PayPal, Stripe, and Authorize.net. Their respective privacy policies can be found at:
Stripe: https://stripe.com/privacy
PayPal: https://www.paypal.com/us/webapps/mpp/ua/privacy-full
Authorize.net: https://www.authorize.net/about-us/privacy.html
Social Networking Data
We may access publicly available data from Facebook, Instagram, Pinterest, X, and YouTube including usernames, locations, and profile data, depending on your privacy settings.
Mobile Device Data
This may include device ID, model, manufacturer, and geolocation.
Other Data
We may request additional data for contests, surveys, or giveaways.
Mobile Application Information
If using a mobile version of our platform, we may request access to calendar, camera, contacts, social media, Bluetooth, or push notifications, based on user settings.
AI Technologies and Data Processing
We incorporate artificial intelligence (AI) within Hero Pro Tools and GoHighLevel to provide:
AI text/voice agents for customer supportCRM automationAI-assisted quality assurancePersonalized recommendations
AI Data Protection Commitments
We ensure:
No automated legal decisions without human oversightTechnical safeguards to secure AI-processed dataTransparent and compliant data training practicesHuman supervision over AI systemsOpt-out rights for AI-based processing
Voice Recording and Processing
Voice recordings are processed for requested services and quality assurance. You will be notified of recordings and may request deletion by contacting
.
How We Use Your Information
We use your data to:
Deliver products/servicesProcess payments and communicationSend newsletters and updatesConduct analyticsManage CRM interactions via GoHighLevelProvide targeted advertisingImprove AI systems and customer support
When Do We Collect Information?
When you:
SubscribeFill formsMake purchasesInteract with our CRM or AIEngage with customer support
How Do We Protect Visitor Information?
Data is protected via SSL, encryption, and limited access to sensitive information. Transactions are processed securely through gateways. Voice and CRM data are encrypted and reviewed under secure protocols.
Data Sharing Commitment
We do not sell your data. We share only with trusted providers who support:
Payment processing (Stripe, PayPal, Authorize.net)CRM and email (GoHighLevel, Mailgun)SMS delivery (Twilio)
AI Service Provider Limitations
Third-party AI services are bound by:
Data-use limitationsSecurity enforcementLegal complianceData deletion upon termination
White-Labeled CRM Services
Hero Pro Tools provides GoHighLevel CRM under white-label. We are not liable for downtime or data breaches on the GoHighLevel platform. Platform usage may also be governed by GoHighLevel’s privacy policy.
Other Limited Disclosures
We may disclose data:
When legally requiredTo protect rights or safetyDuring business transitions (merger, sale)
Cookies
Cookies are used for personalization and analytics. You may disable cookies in browser settings, though site functionality may be limited.
Third Party Integrations
Google: Analytics, AdWordsFacebook: Pixel, Ad trackingMailgun: Email deliveryTwilio: SMS delivery
Grounds for Using and Processing Your Data
Based on:
Legitimate business interestsPerformance of a contractConsentLegal obligations
International Data
Data may be transferred and stored in the U.S. By using our services, you consent to this.
Data Retention
Data is retained as long as needed for service delivery or legal reasons. Voice recordings are kept for up to 90 days, transcripts up to 12 months. Aggregated data may be stored longer.
Security of Your Information
SSL, secure cloud storage, access controls, and audit logging are used. No system is foolproof, but we make all reasonable efforts to protect data.
Sensitive Data
Please do not submit sensitive information unless necessary. If shared, we treat it as consented for processing.
Special Note About AI Voice and Text Interactions
Sensitive data in AI interactions will be filtered or deleted. You may request removal via
.
SMS/Text Message Privacy
Twilio is used for SMS delivery. No marketing data is shared with third parties. Opt-out at any time by replying "STOP."
Your Rights
You have the right to:
Update your infoRequest data access or deletionWithdraw consentRequest copies or transfersOpt-out of marketing or AI processing
Emails and Communications
Opt-out at any time via unsubscribe links or by emailing
.
California Privacy Rights
California residents may request:
Disclosure of collected dataDeletion of dataOpt-out of future data sales (we do not sell data)Email steven@stevenlloyd.com to submit requests.
COPPA (Children Online Privacy Protection Act)
We do not knowingly collect data from children under 13.
Fair Information Practices
In case of a data breach, users will be notified via email within 7 business days. Legal recourse is available if rights are violated.
CAN-SPAM Act
We comply with CAN-SPAM. Our emails:
Use accurate sender infoInclude unsubscribe linksInclude business addressHonor opt-out promptly
HIPAA Privacy Policy (For Healthcare-Related Clients)
We secure PHI with SSL, access restrictions, and HIPAA-compliant platformsNo PHI is used beyond the scope of service agreementsSubcontractors are held to HIPAA standardsAI systems handling PHI are encrypted and logged
AI Ethics and Commitments
We uphold:
TransparencyHuman oversightPrivacy and consentNon-discriminationSecurity and accountability
Contact Us
Sterling & Pope Publishing Corp
Email:
Phone: (844) 406-0609
Website:
© 2025 HERO Pro Tools | All Rights Reserved